Why Work with a Franchise Coach?
A great franchise coach will help you do 3 key things as you embark upon and go through your franchise search process.
A great franchise coach will help you do 3 key things as you embark upon and go through your franchise search process.
There are thousands of franchise options out there, but there is only one you. Make sure you are working with a franchise coach who first understands your needs before she makes any recommendations.
Does the thought of starting a franchise, breaking with your career, charting an unknown path scare you? Good! It simply means you are human. Helping clients manage their fears – and harness them to their advantage – is a key part of the work I do with my clients as their franchise coach. The coach you work with should do the same for you.
There are thousands of franchise options out there, but there is only one you. Make sure you are working with a franchise coach who first understands your needs before she makes any recommendations.
The franchise search process will be what you make of it. In order to get the most out of it, you should ask questions that allow you to understand the business model, its marketing and operational capabilities, and much more.
1 What is the total investment required? Understand the breakdown of the various items that make up the total cost.
3 How established is the franchise?
5 What kind of support do franchisees receive?
2 What is the background of the company and its executive management team?
4 How successful are the franchisees?
6 What activities does the owner spend their time on?
As you move on in your search process, feel free to come up with additional questions that are of particular importance for you and your specific situation.
So, do you end up paying more for your franchise if you work with a coach versus another potential candidate who finds the same franchise on their own? The answer is no. franchises cannot charge one franchisee one fee and another franchisee a different amount. That would quite simply be illegal.
Your franchise coach is a free – and valuable- resource. Let your coach go to work for you. It may be the best investment in expertise you made!
1 Understanding the fit between the franchisee and the franchise
3 Understanding earnings
2 Understanding franchise support
4 Understanding marketing